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February 19, 2025 4 min read
Client appreciation isn’t just a nice gesture—it’s a strategy backed by data. Studies show that:
A well-thought-out gift shows your clients that you value their business—not just their invoices.
Before you order 200 mugs with your logo, consider these elements of a great client gift:
No one wants to feel like they received the same cookie-cutter gift as everyone else. A thoughtful, customized touch—like a handwritten note or a gift tailored to their interests—makes all the difference.
A gift that sits in a drawer collecting dust? Forgettable. A gift that sparks joy or solves a problem? Unforgettable.
Branded gifts have their place, but your client shouldn’t feel like they’re getting a freebie from a trade show. Think about what they would enjoy, not what would give you the best marketing exposure.
Your high-end law firm client might not appreciate a whimsical gift basket full of candy, but your creative agency partners? They’d love it. Match the gift to your client’s personality.
Here are some thoughtful ideas guaranteed to strengthen client relationships.
Food and drink gifts are universally loved, especially when they’re curated with high-quality options.
Pro Tip: Opt for corporate gifting solutions that offer customization, so your brand is subtly included without being overwhelming. Small Packages has curated gifting solutions that feel personal but are easy to send in bulk.
Physical gifts are great, but experiences create lasting memories.
Aesthetically pleasing and useful office gifts are a solid choice, especially for remote workers.
In a world of burnout, a self-care-focused gift shows you genuinely care.
Clients who value social impact will appreciate gifts that give back.
A well-timed gift after a successful partnership reinforces goodwill and keeps your business top of mind.
Holiday gifts are expected, but they can still be impactful—especially if you send something unique.
Celebrate your client relationship’s milestones—whether it’s one year or five.
Encourage word-of-mouth marketing by rewarding clients who send new business your way.
Unexpected gifts have the most impact. A random appreciation gift will always be remembered.
Client gifts don’t have to be boring or predictable. Thoughtful, high-quality, and personal gifts will strengthen your business relationships and set you apart from competitors.
If you want a hassle-free way to send corporate gifting packages that feel personal, Small Packages has got you covered.
Handwritten notes paired with gourmet treats or premium coffee blends are affordable yet thoughtful options.
It depends! Subtle branding (like custom packaging) works, but avoid slapping your logo on everything.
They can work, but they lack a personal touch. If using them, add a handwritten note for extra thoughtfulness.
Choose a gifting service that allows individual customization—like selecting different products for different clients.
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